Millie Bobby Brown might have delivered a tearful acceptance speech after winning Best Actor in a TV Show at the 2017 MTV Movie and TV Awards, but only a few hours later she was celebrating with her “Stranger Things” cast mates at Netflix’s Emmy kick off event. And considering ‘Stranger’ also took the Best TV Show honor there was a lot for co-stars Finn Wolfhard, Caleb McLaughlin, Noah Schnapp Gaten Matarazzo, Joe Keery, Shannon Purser and Natalie Dyer as well as executive producer Shawn Levy to celebrate.
The young stars had trekked to Beverly Hills for the opening night party of Netflix’s “FYSee Space.” The multipurpose pop-up features interactive exhibitions that are meant to remind Television Academy members of just how special the streaming services’ Emmy offering are. Sunday’s soiree featured a ton of familiar faces from Netflix’s potential Emmy contenders such as “Orange is the New Black” (Uzo Adubo, Blair Brown, Danielle Brooks, Taryn Manning, Samira Wiley, Laverne Cox), “13 Reasons Why” (Katherine Langford, Dylan Minnette, Christian Navarro, Alisha Boe, Brandon Flynn, Justin Prentice, Miles Heizer, Ross Butler, Devin Druid, Michele Selene Ang, Tommy Dorfman, Brandon Larracuente, Tom Everett Scott) and “One Day At A Time” (Norman Lear, Gloria Calderon Kellett, Justina Machado, Isabella Gomez) and “Dear White People” (Logan Browning, Brandon P. Bell, Marque Richardson, Antoinette Robertson, Ashley Blaine Featherson, DeRon Horton, John Patrick Amedori). And we can’t forget Chelsea Handler (“Chelsea”) and “Luke Cage” himself, Mike Colter, among others.
The three-hour event was pretty low key except the main room where one of the inspirations for “The Get Down,” Grandmaster Flash, spun a set that found most of the “OITNB” and “Dear White People” stars tearing up the dance floor.
Amazon Studios created a similar space at the Hollywood Athletic Club last month where different rooms were dressed in the style of a specific show or featured production designs, costumes and more. Netflix’s set up is much more interactive (think a perfect photo opp for every show) while still making sure to throw in some prestige flair here and there. “The Crown’s” portion centered on the show’s stunning costumes. “Luke Cage” features what appears to be a real refrigerator but is made out of material so light anyone could lift it. The kids bikes from “Stranger Things” are positioned right next to that iconic floating van and the costumes from “Unbreakable Kimmy Schmidt” rotates through a Disney park-esque mechanical wardrobe. Other series that were on display in some fashion or another were “The Get Down,” “House of Cards,” ‘OITNB,’ “Black Mirror,” “Narcos” and Netflix’s standup comedy specials.
Clearly, Netflix has an abundance of riches to deal with, but it was surprising that “13 Reasons Why,” “The OA” or “Dear White People” didn’t have their own dedicated portion of the space. Perhaps once the party apparatus is removed it will be more visible or added in the days to come. And that’s an important thing to note. If you’re an Emmy voter and didn’t get to attend the event Sunday night, do not despair. Netflix will be holding different panels, screenings and more throughout the month of May.
From an awards perspective, like the Amazon space this is the sort of set up is something movie studio consultants and studio strategists would salivate over. Unfortunately, Academy rules forbid such an endeavor and that’s simply a shame. Sure, the rules are a mechanism to force studios to control their own awards season spending, but the setups that both Amazon and Netflix have created are true celebrations of their artist’s works. Perhaps a view Academy board members will stop by and take a peek.
Check out some videos from the space embedded below.