There are a couple of shows on the Netflix dial that I’m not actually sure has found an audience. “Flaked” would fall into that category, as would “Love.” The Judd Apatow produced comedy never quite leaped into the pop culture conversation, and while I anecdotally know maybe one or two people who have fired it up, the series mostly seems to be something that was watched after they caught up with every other series on their list.
Well, Netflix has crunched the numbers and determined that the upcoming third season of “Love” starring Paul Rust and Gillian Jacobs will be its last. “I am really excited about the third season of ‘Love.’ I think it is our sweetest, funniest season and ends our story in a beautiful way,” said series co-creator Judd Apatow (via THR). It marks the second series to end recently for Apatow, following the season six farewell for “Girls.”
With more and more programming flooding Netflix every week, I’d imagine the bar to keep getting renewed must be getting higher. It might be sink or swim, and considering the glut of content, it might be harder for smaller shows to shine. That said, data is king at the streaming service, and while “Love” may not be showing up when you log in to Netflix, the series likely landed in front of the eyeballs of those who were the audience for it. I guess they just didn’t click play.
“Love” returns on March 9, 2018.