Somewhere between a bunch of commercials and a half-time show, a game of football was played last night, and it was a doozy. The Super Bowl went into overtime for the first time in history, the New England Patriots reigned supreme and fans got one helluva show. And advertisers got a lot of eyeballs.
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You’ve likely already seen the onslaught of movie and TV related promos that dropped during the game, but if that wasn’t enough, the stars cashed some big paychecks to promote everything from tax services to jewelry and we’re rounded it all up below. So if you missed out last night, grab some nachos and dive in below.
Rob Riggle and Billy Zane go golden for KFC:
The Coen Brothers direct Peter Fonda for Mercedes:
Minnie Driver powers your Lexus experience:
Melissa McCarthy goes on a hero’s journey for Kia, with Matthijs Van Heijningen (“The Thing“) directing:
Adam Driver visits the old west in this live spot for Snickers:
Justin Timberlake and Christopher Walken bring brand awareness to Bai:
Geoffrey Rush channels Albert Einstein for National Geographic:
Jon Hamm narrates a spot for H&R Block:
Turbo Tax gets help from DJ Khaled, Kathy Bates and more:
John Malkovich wants his domain from Squarespace:
Jason Statham and Gal Gadot kick ass for Wix:
Kathryn Hahn narrates this spot for Febreze:
Jeffrey Tambor goes to the cleaners for Tide:
Lady Gaga leads the way for Tiffany:
Rising filmmaker Aoife McArdle impresses with this pay equity spot for Audi:
Elizabeth Banks directs this spot for ProClean:
Peter Berg helms Hyundai’s ad featuring Joe Montana:
Derek Cianfrance gets behind the camera for Michelob Ultra: