We always like a good mystery, and there’s no one better at teasing audiences than J.J. Abrams. And with the weekend upon us, he’s unleashed something that fans will be puzzling over.

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Teaming up with Stephen King, Abrams has released the first teaser for “Castle Rock.” As fans of the author know, the name is the fictional setting for many of his stories, and it looks like this could be a series built around his trove of novels. But for now, details are scarce, with Abrams offering the following clue on Twitter: “What is the hoax in the forest?”

The only other thing we know is that this is a project that’s housed over at Hulu, who also debuted the adaptation of King’s “11.22.63.” Theories? Let us know in the comments section.