Of all the eagerly-anticipated blockbusters of 2017, the biggest question mark might be “Blade Runner 2049.” On paper, it should be terrific: it’s produced by original director Ridley Scott, helmer Denis Villeneuve is on a hell of a run culminating in last year’s Oscar-nominated “Arrival,” he’s brought DOP Roger Deakins with him, and star Harrison Ford is returning to one of his most famous roles, atop an intriguing cast that also includes Ryan Gosling.

But the nagging feeling won’t quite go away: partly because the original film is so beloved, and such a unique kind of sci-fi picture that would be hard to replicate, and partly because Jared Leto is in the sequel. But the first teaser for the film was promising, and we’ll likely find out more next week, with a Facebook Q&A scheduled for last week that’s likely to lead into a new trailer for the movie.

Ahead of that, the film’s Twitter has debuted a couple of new posters for the film, and they’re very striking indeed. One’s focused on Gosling’s new character, with the Twitter tagline reading “A new civilization begins now,” the other sees Ford’s Deckard with the tagline “You know his past. Discover his future,” and again backing up our theory that Ford agreed to the movie on the condition that he got to wear his own clothes to set.

Anyway, they’re beautiful posters, and certainly get us amped up for any trailer that might drop next week. The eclectic cast also includes Hiam Abbass, Barkhad Abdi, Ana De Armas, Dave Bautista, David Dastmalchian, Mackenzie Davis, Sylvia Hoeks, Lennie James, Carla Juri, Robin Wright and at least one other returning character from the first movie, and you’ll be able to check it out in theaters on October 6th.



  • LA2000

    At this point, I have no idea what they are trying to sell here.

    These posters only reinforce the unfortunate tone established by the teaser trailer: “Blade Runner 2049” is a movie consisting solely of two expressionless actors meandering (slowly, veeery slowly) from one dystopian futuristic set to the next, saying and doing very little. Not only does there appear to be no story, there appear to be no extras. Just a whole lot of empty sets. Where is the atmosphere!? Where is the “world”? The advertising effort here is so lackluster relative to the original, that it is beginning to suggest that the sequel has failed to inspire the marketing department.

    As for the “beautiful” posters, the Gosling version would be greatly enhanced by removing that horrific stock flare that comes with every basic edition of Photoshop Elements. They should, at the very least, replace it with an interesting flare created just for the occasion. This is, after all, a franchise built on atmosphere and visuals.

    Simply coasting on Roger Deakins is not a marketing strategy.

  • Matthew Slaughter

    +1 LA2000. Come on, Playlist – these posters are pretty middle of the road. Nothing original about them. Are they paying you that much?

  • Matthew Slaughter

    At least Collider still have some taste here: http://collider.com/blade-runner-2049-posters/