The new “Up” trailer is pretty great… and the exact opposite of all the teasers that came before it.
Previously, Disney/Pixar had been marketing the summer comedy based almost solely on the floating house imagery – it adorned early posters, television spots, and trailers. But this new trailer is pretty go-for-broke – showcased here are the talking dogs and bizarre, mythological bird that we saw in the nearly fifty minutes of footage at Comic Con. But there’s also some crazy great stuff from the film’s last act — lots of mean dogs, a cool aerial fight sequence with a dirigible and multiple biplanes. Plus – we finally get to see villainous Christopher Plummer in action!
And while all this whiz-bang-pow action is fairly exciting, it has us slightly worried. Might strong emotional undercurrents and gentle surrealism of the first couple of acts be lost in the cacophonous frenzy of the footage here? Or it is just the trailer doing its best sell tactic efforts?
We’ll see soon enough. “Up” will be out in May. – Drew Taylor
