'Away We Go' Poster Will Bring Out The Worst In Everyone

Apparently if your picture includes an animated title sequence or utilizes an animated poster that deigns to feature a line-drawing for an indie-drama, it means one must reductively describe the movie as being similar to “Juno,” or any other twelve dozen other indie films that people uncreatively lump together for no good reason other than the filmmakers are generally in the same age group and the stories depict superficially analogous subjects (like life).

Other ways to recognize a lazy, unimaginative scribe writing about Sam Mendes’ “Away We Go” poster or the film — considering the film looks much more like a family drama than any of these tossed off signifiers — is their use of:
– “quirky” or “quirkfest
– “twee”
– “Wes Anderson-like”
– “‘Garden State’-ish
– “whimsical”
– “hipster film”
– “etc.”

The film John Krasinski, Maya Rudolph, Jeff Daniels, Maggie Gyllenhaal, Allison Janney, Catherine O’Hara, and Paul Schneider and comes out in limited release via Focus Films on June 5th. British-born indie folkie, Alexi Murdoch has written the film’s score.
Here’s the trailer. [JoBlo]

Update: Case in point, this idiot calls the poster “Marxist,” because of a scruffy beard, a green military jacket and unruly hair? Wow, that’s even more spectacularly moronic than anything we could have dreamt up.