The Weinstein Company, always with an ace up their sleeve, have pulled out the whole deck this fall, by announcing a “megapact” with Disney to promote their Oscar hopeful “Nine.” The deal will find promotional content for the film blitzed across the numerous channels the round-eared media conglomerate owns.
On November 17th, “Dancing With The Stars” with have a routine set to the song “Be Italian” from the film, while dancers wear outfits from the movie. On November 22nd, a two-minute trailer will be “road blocked,” playing simultaneously on Lifetime, ABC Family, SoapNet, A&E and Bio and will also be shown during the American Music Awards on ABC. Meanwhile, throughout the month of December, the film be written into episodes of “All My Children,” “One Life to Live” and “General Hospital” (perhaps to reach older Academy members who can’t miss their stories?).
And that’s not all, a microsite will appear on ABC.com with a contest (probably a trip to Italy), thirty minute making-of featurette and the trailer to the film. While this will certainly be a huge boost in creating awareness for the film, how much impact it will have with critics and awards voters remains to be seen. Either way though, it sounds like a massive campaign assault.
Included here are some new “Nine” photos you may not have seen yet, the film is obviously a musical directed by Rob Marshall that stars Daniel Day-Lewis, Sophia Lauren, Judi Dench (all pictured here) and many many more (it’s an all-star cast including Marion Cotillard, Nicole Kidman, Penelope Cruz, Kate Hudson, etc.). There was actually a pleebian screening in New York last night. Got a report?
“Nine” hit theaters December 18 in limited release and then December 25 wide.
