Delivering keynote address at the National Association of Broadcasters, DreamWorks CEO Jeffrey Katzenberg joined James Cameron’s chorus-of-one in slamming the poor results of 3D conversion versus shooting in the actual format saying, “Poorly executed 3D is harmful, and it threatens its long-term success. Remember that 3D is a natural experience; it is how most of us see the world everyday. We must give consumers great 3D that looks natural and feels wonderful.”
Then, in a Hollywood moment that is rarer than a solar eclipse, Katzenberg then went on to praise rival studio Sony for embracing shooting in 3D, and presented the trailer for the upcoming “Resident Evil: Afterlife” that, as the spot proclaims, was “Filmed With The James Cameron/Vincent Pace Fusion Camera System” (OMG!) and is “The World’s Most Advanced 3D Technology.” (OMG! OMG!)
If you’re wondering why anybody would throw expensive 3D technology at the fourth entry in a geek franchise based on a video game, the answer may surprise (and depress) you. Each entry in the “Resident Evil” series so far has made more money worldwide than the last. Seriously. We don’t get it, but clearly, a lot of other people do.
You can watch the trailer below. It’s a lot of Milla Jovovich looking beautiful while wielding two guns at the same time like she does in everyone other action vehicle she’s in and whole lot of futuristic/virus/blah blah blah mumbo jumbo. The actual look of the film is your generic, dystopian futureworld that has been done to death. “Resident Evil: Afterlife” opens on September 10th.