Warner Bros. and DC Films need to change their narrative around. “Batman v Superman: Dawn Of Justice,” even at $800-something million worldwide, was considered a failure (at its ginormous cost, it certainly was) on all levels. With tons of swagger, WB looked at the rafters and pointed à la Babe Ruth where they believed a home run would land when they first announced an extremely bold 10-film comic-book slate. And out of the gate on their first swing, they fell flat on their face with ‘Batman v Superman.’
So what did they do incredibly early on? Let journalists come to the set in the first few weeks of filming follow-up “Justice League” and, in an unprecedented move, lifted the embargo on the set report immediately. Why? WB wants to change their narrative as soon as possible and put a positive spin on the DCU.
In further attempts to turn the ship around, WB and director Zack Snyder unveiled the first trailer for “Justice League” at San Diego Comic Con. Do you think they’re avoided hitting an iceberg? Let us know in the comments section. “Justice League” arrives on November 17, 2017.
