Ah, the mysterious, hype-building J.J. Abrams. You are the undisputed king of secretive, viral movie campaigns, that is until your secretive viral campaigns start to just crawl up their own ass and annoy us (see a little film called, “Cloverfied,” and or the convoluted soap-opera mystery that is “Lost.”).
The Internets was all a flutter this week with the announcement of a new J.J.-backed, but not directed project called, “Super 8.”
Nothing was known about it other than trailers showing this week during the theatrical run of “Iron Man 2” (an overwrought, overstuffed film, btw) would feature, “a bunch of kids who are shooting a movie with a Super 8 camera in the seventies or eighties.”
Naturally, everyone just assumed (including some of our writers), that this was just code for “Cloverfield 2,” mostly because that’s all anyone really wants the clandestinely shot project to be.
However, it’s not. Now, Abrams could be flat out lying but we’re inclined to believe him (only if because this writer doesn’t want to get nauseous again in theaters to another monster movie), if not because he’s insisted they have nothing to do with each other in an interview with Vulture.
“It has nothing whatsoever to do with ‘Cloverfield,’ despite your expert reporting,” Abrams said, sarcastically digging at Vulture who said yesterday that the film “absolutely” had something to do with the lo-fi update on the Godzilla, monster-destroys-New-York movie.
Hitfix in their original report said that something about tricking the crew into thinking they’re making a “teen sex comedy” which we don’t totally understand, but, maybe it it’s a red herring that has something to do with a Production Weekly* tweet that said, ‘J.J. Abrams’ Bad Robot [production company] maybe working on a remake of the 1980 film ‘Little Darlings,’ from a script by Eydie Faye, setup at Paramount.'” Though “Little Darlings” — about two 15-year old girls from different sides of the tracks compete to see who will be first to lose their virginity while at camp — is slightly different from teen sex comedy.
Confused? So are we. To add to all this and reinforcing Abrams’ comment, the tumescent Harry Knowles also just tweeted, “Just found out SUPER 8 isn’t what people have been told. Giggle. Apparently people are leaping to conclusions.”
Right, like he isn’t drooling over the prospects of “Cloverfield 2.” *Also, did we all just notice that Production Weekly’s Twitter has been deleted? What did Variety get that mad?
