Josh Schwartz, the creator of the insipid spoiled rich-brats show, “The O.C” is taking his terrible emo-teen dramas to the Interwebs for an “indie-rock” TV show called, lord… “Rockville, CA.”
“I spent a lot of my early-to-mid-20s, before The OC, at these kinds of clubs,” Schwartz said. “It’s a time when you’re poor and you don’t care. Music matters to you … I really wanted to capture that (time).” TheWB.com has ordered twenty four-minute episodes of the show, which will be sure to feature more intolerable well-to-do teens living off meager trust funds and whining over beers and not-too-loud, generic indie-rock-lite
Surely, Alexandra Patsavas can’t be far behind, lining up the hottest newest bands on the planet for the show (75% of which are on her Atlantic label imprint, how convenient!). Her and Schwartz are tight and yes, she’s doing the “music supervision” for this one too (go figure).
Both of these two have succeeded in taking the safest, warm-as-milk indie-rock from places like Pitchforkmedia and turning them into identifying “lifestyle” music for young, dumb, sad-sack 20-something hipsters with herdsman taste and a penchant for emo navel gazing. We can barely enjoy something as plain and innocuous as The Shins because of these two now. Thanks you stupid fuckers.
This show would probably make for awesome unintentional comedy and tracking each week would be sort of fun, but we’ll have to leave that up to a glutton for a taste of punishment far deeper than ours.
Someone once asked us, “Why don’t you cover music in TV shows?” Well, here’s your reason why. [Variety]