While I’ve never been to The Weinstein Company offices, I can only assume that at some point in the last month or so, Harvey Weinstein blazed into a conference, and scrawled on the wall in capital letters SEX SELLS. Long considered a marketing truism, we’ll see how that approach plays out when the long delayed period drama “Tulip Fever” opens this weekend.
After a saucy red band trailer, The Weinstein Company has doubled down on the boobs releasing three NSFW clips from the movie, featuring Alicia Vikander is various states of undress. It’s not a particularly elegant way to sell a movie, but when something has been sitting on the shelf for as long as “Tulip Fever,” I can only imagine that desperate times are calling for desperate measures. Here’s the official synopsis:
In 17th Century Amsterdam, an orphaned girl (Alicia Vikander) is forcibly married to a rich and powerful merchant (Christoph Waltz) – an unhappy “arrangement” that saves her from poverty. After her husband commissions a portrait, she begins a passionate affair with the painter (Dane DeHaan), a struggling young artist. Seeking to escape the merchant’s ever-reaching grasp, the lovers risk everything and enter the frenzied tulip bulb market, with the hope that the right bulb will make a fortune and buy their freedom.
Co-starring Dane DeHaan, Christoph Waltz, Holliday Grainger, Jack O’Connell, Zach Galifianakis, Dame Judi Dench, Matthew Morrison, Tom Hollander, Cara Delevingne, Cressida Bonas, and David Harewood,”Tulip Fever” opens tomorrow.