Another season, another Judd Apatow comedy.
Directed by Nicholas Stoller, who helmed a few episodes of “Undeclared” and directed “Fun With Dick and Jane” (which he co-wrote with Apatow), the plot of ‘Marshall’ revolves around a jilted ex (Segel) who tries to forget his famous celebrity ex and heartbreak by escaping to Hawaii only to find this ex gf, Sarah Marshall (played by “Veronica Mars”‘ Kristen Bell) there as well with her new boyfriend to boot (British comedian and TV personality Russell Brand).
Paul Rudd (“Virgin,’ and ‘Knocked’) and Jonah Hill (“Superbad”) have supporting roles and That ’70s Show actress Mila Kunis plays Segel’s new love interest.
To get the marketing campaign rolling, Apatow and crew (and or Universal) have devised a clever way of promoting the film by making a fake blog written by Segel’s lovelorn character in the film, Peter Bretter, called “Sarah Marshall Completes Me” (his dislikes include “People who mispronounce Dracula (it’s Dra-cu-ya)”)
On the blog, Bretter composes embarrassingly earnest posts about his devotion to his Marshall complete with webcam YouTube clips of himself painfully singing and cultivating a digital scrapbook. In the film Marshall (Bell) plays an up-and-coming actress on the rise and soon finds herself outgrowing Bretter (Segel).
One entry alludes to this plot point that basically starts the story. “Just got back from the premiere of “AFTER THE TONE” and you rocked!! Seriously f*** the critics, no offense or anything but if you can’t do, you criticize … the killer cell phones were plenty scary. But most importantly … You have made the jump to the big screen!”
Posters of the film with an after-the-breakup tone, are also making the rounds on the web.
Universal must be confident in this film’s abilities, the creative team, Segel, Stoller and Apatow already have their next project lined-up, the very-‘Sarah Marshall II’ sounding “Five Year Engagement.”
Watch: I Love You Sarah
Watch: Hi Baby
Trailer: Forgetting Sarah Marshall (R-Rated version)
