There is a fine line between pillow talk being sexy or silly and in this lengthy, very expensive looking spot for Dior Homme, director Guy Ritchie consistently stumbles over that boundary.
Starring Jude Law, the spot is essentially a big come-on between two people who arrange a rendezvous in Paris. The only problem is their one-liners quickly collapse under the eye-rolling weight each utterance is given. Listen, we know ads for scented water follow a long tradition of being elegantly shot and not very good but between this, Frank Miller’s latest turn for Gucci and Martin Scorsese’s work for Chanel Bleu all these spots are beginning are blend together. A little diversity in approach would be nice.
Anyhow, you can watch the clip below and if you like it enough, perhaps you too can win the ladies over with enigmatic phrases while emanating the essence that is Dior Homme. [Anglophenia]
