DreamWorks Animation is determined to make sure their upcoming animated movie “Trolls” is a big hit, and they are using their biggest asset to make it happen: Justin Timberlake. The actor/pop star hit Cannes to promote the movie, which made for easy press coverage. And even though the family flick isn’t out for another six months, the first single has dropped.
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“Can’t Stop The Feeling” is a sugar rush of a pop tune, whose only concern is to get the listener moving. And on that level, it succeeds I suppose. Though like Pharrell Williams‘ “Happy” (which he wrote for “Despicable Me 2“) this will probably become a big hit, before driving you crazy every time it comes on the radio. Director Mark Romanek gives the video an appropriately bright palette and easy going vibe, with lots of dancing, but let’s hope this is just a brief stopover before his next movie. Watch the video above. [Pitchfork]
