Paul Thomas Anderson has embraced the possibilities of viral marketing. As far back as "There Will Be Blood," the director was cutting his own trailers, and for "The Master," he used YouTube to drop surprise teasers and details of advance screenings around the country at a moment’s notice. It looks like the filmmaker is up to his old tricks again, and fans in the U.K. will get a chance to see "Inherent Vice" before their U.S. counterparts, with a surprise screening this Wednesday, November 19th.
A promo has dropped online, featuring new snippets from the film, and capturing the gonzo vibe of Anderson’s upcoming Thomas Pynchon adaptation. It’s a nice little Monday treat from the director, and in case you missed it, the official soundtrack details for the movie also emerged over the weekend.
"Inherent Vice" screens at the Prince Charles Cinema on Wednesday at 7:00 PM and 10:15 PM to benefit The Film Foundation. Tickets are on sale now. Watch below and check out a new banner poster too.