It’s been a rough year. With the recession ending for some people (not us!), the divisions caused by inane topics like the mosque in downtown Manhattan and the specter of doom hanging over us in the shape of the GOP’s return to power, audiences have to feel pummeled by DEADLY SERIOUS ISSUES. What better time for a “Jackass” movie to come along? The opening number reflects the fact that demand probably wasn’t that much higher than for previous installments – the 3D surcharge plus the huge Friday numbers that trailed off, suggest as much.
But Viacom and Paramount was very aggressive, almost desperate, in attempts to make this pre-millennial brand name relevant to today’s ticket buyers. The ideal success pattern for R-rated sequels is to draw in the teens who couldn’t get into the theaters but devoured the original title on DVD, and the “Jackass” movies were obvious big hits with young fans of the zombie factory known as MTV growing up. It makes sense that some of them are 18 and 19 now, and have been declared mature enough by the MPAA to see a man flung skywards from within a Porta-Potty. In 3D.
The success of the movie, which may or may not be the first film in the series to cross $100 million domestic, likely doesn’t mean much. These guys are getting too old for this, though a “Grumpy Old Jackass” somewhere down the line would be an amusing one-off. The other alternative is that this sequel goes supernova on the DVD marketplace, prompting these guys to start churning them out at an ungodly rate, until they pretty much destroy their bodies permanently. Either way, no real change to the moviemaking landscape, but mansions for all. Again. Bam Margera’s mother must be proud.
Those numbers almost doubled the opening take of the Bruce Willis actioner “Red.” You can view this pretty negatively. There’s the suggestion that a $20 million superstar like Willis should be outdrawing the likes of Johnny Knoxville, or that the cast (including Oscar perennials like John Malkovich, Helen Mirren and Morgan Freeman) should bring in more than the casual audience this gross suggests. However, the opening falls in line with expectations for the toughest of genre mashups, the comedy-hyphen. It may be a comedy-actioner, or a comedy-horror film, but spiking comedy (specifically Malkovich loaded with PCP and attached to explosives) with anything (action – John Diehard has guns) is always a tough play. This is not your usual studio performer, because it’s Summit, so domestically, the film should only require a $60 million gross, because the real money is in worldwide, where Summit has already sold off the rights.
“The Social Network” fell out of first but continues its minor audience loss. “Jackass” is fun, and “Red” has that opening weekend, but “The Social Network” does seem to be the movie on people’s lips. With the decent opening, this is now a trek to $100 million, and nearing $65, that number remains a possibility if the weekend drops remain sub-40%. The smallest audience loss belongs to “Secretariat,” which lingered right behind after dropping a shade over 25%, which makes sense given the story’s appeal to non-first-weekenders. We’re sure the early-bird screenings were packed to the brim.
Most movies stayed afloat and approached respectability this weekend, even if they really weren’t worth seeing in the first place. “Life As We Know It” is nearing $30 million in weekend two, and after a wimpy first session, the film might be leveling off at a respectable $50m, though $40m seems more plausible. Regardless, that one hurts. Speaking of hurt, another WB bomb continues to hang around in “Legend of the Guardians.” The studio has to be stung that after four weeks in release, this thing hasn’t even crossed $50 million. If “The Town” weren’t crossing $80 million this weekend, some heads would be rolling.
There were a couple of limited release surprises that may have not gotten coverage by sites like us. Urban thriller “N-Secure,” which looks a lot like “The Room” with a black cast (“The Black Room”?), opened just outside the top ten at 486 locations with $1.4 million, though we wonder exactly how those screens were acquired in the first place. The Tea Party documentary “I Want Your Money,” meanwhile, opened up on 537 screens, averaging $520 per-screen, a perfectly fringe-y bomb for a fraud political movement. It barely outdistanced Clint Eastwood’s “Hereafter,” which pulled in $231k on only six screens, by far the weekend’s highest per-screen at $38k. An expansion should follow next weekend.
The biggest indie hit of the moment continued to be “Waiting For Superman,” which saw a slight uptick with an expansion, grabbing $753k at 182 engagements. The film gained some nice exposure thanks to President Obama this week, which might help it go from a $2.5 million hit into a $5 million grosser. The future may not be so bright for “Conviction,” a dull crowd-pleaser inexplicably given an arthouse platform, that pulled in a decent $110k on eleven screens for a per-screen that Fox Searchlight hopes it can duplicate in coming weeks, though without critic heat that seems unlikely. Support your local indie theater, folks.
1. Rome Is Burning 3D (Paramount) – $50 million
2. Red (Summit) – $22.5 million
3. The Friendster Fanbase (Sony) – $11 million ($63 mil.)
4. Horsies! (Disney) – $9.5 million ($28 mil.)
5. Life As We Know It (Warner Bros.) – $9.2 million ($29 mil.)
6. Legend of the Gangbangers: The Owls Of Compton (Warner Bros.) – $4.2 million ($46 mil.)
7. The Town (Warner Bros.) – $4 million ($81 mil.)
8. My Soul To Take (Universal) – $3.2 million ($12 mil.)
9. Easy A (Sony) – $2.7 million ($62 mil.)
10. Wall Street: Zuul Never Sleeps (Fox) – $2.4 million ($48 mil.)
