With Netflix‘s policy of refusing to release their viewership numbers, companies like Symphony Advanced Media are trying to figure out what exactly people are watching (or not) on the streaming service. Netflix has already decried their efforts as “remarkably inaccurate,” but without offering data of their own to back up their claims, who’s to say? And so Symphony will continue using their admittedly crackpot method — they use an app, which sounds like Shazam for TV, to listen in on what people are watching and extrapolate their findings from there — to try and shed some light on which of Netflix’s array of prestige programming viewers are showing up for. And, the answer is, none of them.
According to Symphony’s latest study, people are apparently watching “Full House” revival “Fuller House” which is certainly far from Netflix‘s proudest piece of entertainment. But according to the stats, as much as they can be believed, the show nabbed 14.4 million viewers in its first 35 days in release in the key 18-49 year old demographic, which basically gives it “The Walking Dead” sized numbers, making it one of the popular shows at the moment. Again, no one can really say if these numbers are accurate, but Netflix has ordered a second season of “Fuller House” so at any rate, there are enough people watching it to earn a second season.
Meanwhile, Netflix recently released an infographic, in lieu of numbers, summarizing their global study of how people watch their shows. And in a not so shocking revelation, dramas don’t tend to be binged as quickly as genre fare, with (in Netflix’s words) viewers savoring the former, and devouring the latter. Now I just want to go eat at a fancy restaurant. Check out the chart below.
