As you may remember, we predicted Nick Park’s “A Matter of Loaf and Death” to take the Oscar for Best Animated Short, so it was definitely a surprise to see “Logorama” take the little gold man home.
Four years in the making, “Logorama” was directed by H5, a team of French animators that include François Alaux, Hervé de Crécy and Ludovic Houplain. The full NSFW short is now available online and features a diabolical Ronald McDonald pursued by a police force consisting of Michelin Men in an alternate world Los Angeles, where everything and everyone are made from corporate logos. It’s a technically impressive film, though Tarantino’s influence is strongly felt in the dialogue and the sudden explosion of violence. Not that it’s a bad thing, it’s just the film is satisfying fluff and doesn’t need the pop-culture edge when its surrounded by so many mainstay logos (there’s an absurd amount of them integrated into the 14 minute film and many are quite cleverly woven in).
Watch the short film below and see what impressed Oscar voters. Also keep your ears peeled for David Fincher as the voice of Pringles Original. -Mark Zhuravsky
