Sasha Baron Cohen’s latest film “Brüno,” which was slapped with an NC-17 during its first submission to the MPAA has just received the R rating according to the Universal Pictures Twitter feed, during its second round of review with the MPAA. Many suspected that it was just publicity ploy to build more buzz for what seems like a very intensely outrageous picture.
Either way, this is most likely a relief to the suits at Universal Pictures, since an R rating is required for a wide-theatrical release and to even think about turning a profit.
The film, which was at first denied its request for an R rating due to its objectionable sexual content, will follow Cohen as he masquerades as a homosexual Austrian fashionista shooting features in America for gay Austrian television. It was described by The Playlist as “Like ‘Borat’ on steroids,” shortly following a sneak-peak.
One has to assume the film cut out just enough content to be passable with an R rating and will still have an extremely high count of cringe-worthy moments just like “Borat,” which was also slapped with an NC-17 on its first go-around with the MPAA. Universal has conveniently rolled out new press photos too which make the calculated buzz-building conspiracy theories see all too plausible. [Twitter]