‘Once’ Soundtrack Scores Big Sales Bump From That Oscar Telecast Nobody Apparently Watched

Everyone was predicting that after the Oscars, the “Once” soundtrack would see a major spike in sales after it nabbed the Academy Award for Best Original Song (the track “Falling Slowly”).

And lo and behold us prognosticators were right (yeah, really hard to guess, right?). Thanks to the post-Oscar momentum, the album jumped from the #22 to number #7 on the SoundScan album charts – up 112% for a total of 47K. The album is nearing gold status (428,000 copies sold so far) and entered the Top 10 for the first time.

And on the digital sales chart, or at least the ITunes one, Once: Music From The Motion Picture, moved up to the number 1 spot.

So regardless if people fell asleep, tuned out Jon Stewart or just TIVO’d and fast forwarded to the good parts, a lot of people took notice of the sweetly saccharine tune and ponied up the dough for it.
Download: Glen Hansard and Marketa Irglova – “Falling Slowly” (from “Once”)
Watch: “Falling Slowly” From “Once”