With only two months until its release, more Captain Marvel preview goodness continues into 2019, with this newly released promo that aired during the National Championship Game. If it weren’t for Big Purple Man Controls the Universe: Part Two, this may have been the most anticipated superhero movie of the year, with it featuring Oscar-winner Brie Larson as the Marvel Cinematic Universe’s first female superhero lead.
Known as the Cotton Bowl TV spot, a promo like this released this late in the game normally wouldn’t feature too much more than what’s already been shown in the previous two trailers, but this special look teaser actually has quite a bit of new footage and even a brief moment of Skrull shapeshifting.
Marvel Studios pulled off a similar marketing gig last year, when they released a “Black Panther” promo at last year’s National Championship Game, which gave anticipating fans one minute and thirty seconds of gloriousness that preceded one of their most well-received movies to date.
The MCU ticked off its first African-American superhero last year with that film (and first African-American director), now this year it will have its first female superhero lead (and first female director) under its belt (first Hispanic Marvel superhero when?).
Marvel Studios also seem to be continuing with their trend of hiring directors of much smaller films to helm their superhero behemoths. Just like Peyton Reed of “Ant-Man” and Ryan Coogler of “Black Panther,” “Captain Marvel” directors Anna Boden and Ryan Fleck’s filmmaking résumé consists of only low-budget indies whose production and marketing budgets probably cost as much as the catering budget alone on their first blockbuster here. Given how successful “Ant-Man” and “Black Panther” were, it’s a strategy that’s been paying off.
“Captain Marvel” will also have the unfortunate distinction of being the first Marvel movie released after the death of Stan Lee last November – try not to cry at his first posthumous (and second last) MCU cameo appearance.
Tickets have now gone on sale for its 2D, 3D, and IMAX screenings, Captain Marvel heads into cinemas March 8, which appropriately happens to be International Women’s Day.
