Despite the hopes of many, the Golden Globes live on. CBS and Dick Clark Productions announced a new agreement today that will keep the awards ceremony on the Paramount network for the next five years. This follows a last-minute agreement by CBS to broadcast the Globes in January where the telecast jumped to 9.96 million viewers after a franchise low on NBC in 2023.
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Terms of the deal were not revealed, but are not expected to be anywhere close to the reported $60 million a year the show got pre-pandemic with NBC. The new deal will also allow for live streaming of the Globes on Paramount+ (assuming that the streamer is still up and running in the years ahead) and broadcast rights to the American Music Awards which had previously been a staple on ABC for decades. In a press release, CBS also touted that it was the third-largest live-streamed CBS special event on Paramount+ ever.
In a statement, George Cheeks, president and CEO of CBS noted, “CBS’ collaboration with the Globes for this year’s broadcast was a big win for both of us and established strong momentum for awards shows in 2024. The Globes is a one-of-a-kind live event that adds another marquee special and valuable promotional platform to CBS’ annual calendar. I’m excited to expand the partnership with Jay and the entire team to continue to drive the Globes forward.”
Jay refers to Jay Penske, the media mogul who has a monopoly on trade outlets in Hollywood (Variety, Deadline, The Hollywood Reporter, Billboard, Rolling Stone, etc.), and acquired SXSW as well as the rights to the Golden Globes after a tumultuous pandemic period. Seemingly still unknown to many, the notorious Hollywood Foreign Press Association, as it was known, no longer exists. Following a public relations agency stalemate over furor over a lack of black member representation in 2021, the organization went through two different periods of reform. Currently, the body has expanded to 310 journalists from all over the world including 80 or so of the original pack, who are based in Los Angeles. The new members represent individual nations around the globe and some of their voting credentials are as head-scratching as the veteran members. The organization is now simply known as the Golden Globes or the Golden Globes Foundation. It is also a for-profit entity which, frankly, should be just as controversial as its membership makeup.
Still standing from the wreckage is Helen Hoehne, president of the Golden Globes, who noted, “Today marks a significant milestone for the Globes as we solidify our partnership with CBS and Paramount+ for the next five years. We are incredibly proud of the audience we garnered in 2024 and look forward to building upon the immense success to make the 82nd Annual Golden Globe Awards the best and most memorable show yet.”
Despite an uptick in ratings, the 2024 ceremony wasn’t ideal. Host Jo Koy was hired just a few weeks beforehand (no one wanted the gig) and while bombing the opening monologue seemed to throw his writers under the bus. Koy is not expected to return and this new agreement gives Dick Clark Productions nine months to find a replacement.
The American Music Awards were not held in 2023 after ratings crashed to just 3.53 million viewers in 2022. That awards show may benefit from the CBS connection to sibling outlet MTV which could infuse some energy, live, and, potentially, interest in the event.
The 82nd Golden Globes are expected to be held once again on its traditional first weekend of January slot which in this case is Sunday, January 5, 2025.
