The Super Bowl ads are coming. After it was revealed that Jeff Bridges was bringing back the Dude for a (rather disappointing) Stella Artois ad, alongside Sarah Jessica Parker, we also got our first Big Game trailer, which is for the upcoming Amazon series “Hanna.” Now, we got yet another big actor pitching a corporation, but this time, there’s a superstar director aboard to make it awesome. However, it would appear all this work is going into a campaign that isn’t going to air during the Big Game. Go figure.
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In a new ad and an additional four-minute “short film” (just a longer commercial), actor Idris Elba and filmmaker Spike Jonze have teamed up to entice fans to use Squarespace. First, we’ll talk about the commercial that features Elba in various career paths, while lip-synching to a version of the song “Que Sera Sera,” as performed by Karishva Ghai and Kaos Choir for Deaf Awareness. It’s short and sweet, and undeniably adorable, as Elba really does his best in all the various costumes he’s put in.
The real meat of the Elba and Jonze collaboration is the 4-minute short that shows the actor working opposite funny lady Lolly Adefope, as they attempt to use Squarespace to build a website. What follows is four minutes of cringe-worthy moments of hilarity featuring Elba attempting to voice his aspirations for the site, while Adefope throws in snide comments and back-handed compliments.
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As far as celebrity ads go, which can range anywhere from absolute garbage to incredible, these Squarespace ads definitely fall on the good side of the spectrum. They showcase a side of Elba that we normally don’t get to see, while also presenting Jonze with another opportunity to grace fans with some more whimsy.
You can watch both below:
https://www.youtube.com/watch?v=Xb6GU3ywU6U
https://www.youtube.com/watch?v=gD-yffxKvMM
