A guerrilla marketing campaign has evidently been unleashed for Casey Affleck’s highly-anticipated documentary tracking brother-in-law Joaquin Phoenix’s attempt at a rap career, retirement from acting and subsequent personality change.
Captured by indiewire’s Matt Dentler in Chelsea, New York, posters have appeared featuring a graffiti-style caricature of Phoenix during his controversial time as an time as the wannabe rapper — a period which was epitomised by his now-infamous appearance on Letterman.
And, as if the film needed any more press, director Affleck was recently hit with multiple sexual harassment suits from his time directing the mockumentary which may or may not have to do with the nature of the film that reportedly features Phoenix “snorting cocaine, ordering call girls, having oral sex with a publicist, treating his assistants abusively and rapping badly.” Needless to say, we’re dying to see this pic.
“I’m Still Here: The Lost Year of Joaquin Phoenix” recently scored a September 10th release through Magnolia Pictures but will premiere at the Venice Film Festival before then, alongside brother Ben Affleck’s crime-drama “The Town.”