Michael Bay likes to do two things: film sexy ladies and make things explode, and it’s even better if he can do both at the same time. But his artistic canvas usually requires a lot of money to make it work, and anybody with a set of eyeballs knows that his blockbusters tend to be packed front to back with prominently placed brands. Those appearances help with the budgetary bottom line. And so this following bit of news will be of little surprise.
Brandchannel reports that "Transformers: Age Of Extinction" featured the most product placement of any movie in 2014, with fifty-five separate brands all managing to pop up in the film. Michael Bay is a previous winner too, with "Pain & Gain" taking the prize in 2013 and "Transformers: Dark of the Moon" winning it for 2011. But again, this is all part of the texture of the Michael Bay experience. Hell, there was even a coordinated campaign with Chevrolet before ‘Extinction‘ opened, highlighting all the hot new cars that would be seen (and transform) in the sequel. After all, when those kids stop playing Optimus Prime, they’re going to need to buy some bigger toys…
You can check out the full slate of awards here, but in case you’re curious which brand was featured at the movies more than any other in 2014, it was Apple. [via Slashfilm]
