The sampling sales strategy is a time-tested, proven winner. You give folks a taste of the goods, they’ll likely come back and buy more later. This holds true for food at shops, drugs, and just about any other goods or services. Netflix, the world’s largest subscription streaming service, hopes the same can be said about online film content.
Netflix is trying to hook new subscribers by giving away one of its hundreds of original films, the insanely popular “To All The Boys I’ve Loved Before,” for free. That’s right, if you’ve always wanted to watch to the 2018 teen rom-com, but didn’t want to fork over the monthly subscription fee for Netflix, then the streaming service has you covered. For a limited time, of course.
Folks can venture over to netflix.com/toalltheboys and watch the film for free from now until March 9. Why would Netflix do such a thing? Well, obviously, the hope is that people will watch the film, become entranced by the love affair between Lara Jean and Peter, and decide that they MUST subscribe to Netflix to watch the new film, “To All The Boys PS I Still Love You,” which was released yesterday.
READ MORE: Netflix Will Likely Spend $17 Billion This Year On Content
Plus, Netflix has seen this work in the past, with premium cable channels offering “free weekend” promotions for years. If you’re someone over the age of 25, you probably remember getting excited by HBO, Showtime, and the rest offering a free weekend of viewing a couple of times a year, trying to entice cable subscribers to fork over the extra $10 bucks or so a month for the premium movie network. If it worked then, why can’t it work now?
Netflix is entering a crucial time in its business model. The service has established itself as the clear front-runner in the Streaming Wars, with well over 160 million subscribers all around the world. But with folks like Disney, Apple, Amazon, Comcast, Universal, and others nipping at its heels, the streaming giant needs to make sure that it doesn’t rest on its laurels and continues to gain subscribers each month. So, much like your local Costco or big box store, you can try the free sample, but you’re gonna have to pay if you want more.
