Shocktillyoudrop has a peek at the new one-sheet for “Buried,” the Ryan Reynolds-starring vehicle about a contractor in Iraq who is buried alive and held for ransom.
After its premiere at the Sundance Film Festival earlier this year, the claustrophobic picture was quickly bought by Lionsgate for distribution. The film is supposed to take place almost entirely in the small confines of a coffin and the one-man, one-setting vehicle could prove to be a marketing challenge. Not for Lionsgate marketing co-pres Tim Palen and team! This Saul Bass-inspired one sheet channels Hitchcock’s “Vertigo,” and presents the rather limited (though terrifying) subject matter in a fresh, interesting, and expressive way. Nice to see some actual graphic design on a one-sheet rather than just a bunch of floating heads Photoshopped together (**cough** Iron Man 2 **cough**). Palen’s more than just a marketing exec or a mastermind behind the curtain, he shoots many of the Lionsgate’s marketing materials and posters himself– you can check out some of his work at his website. You may remember his icky-fun “Hostel: Part II” meat one-sheet, headless Bijou Phillips, or the gorgeous gal character posters for “The Spirit” (at least the posters were awesome, right?) [full disclosure: this writer used to work for Mr. Palen at LG].
“Buried” director Rodrigo Cortes is riding his wave of momentum and has lined up his next project, “Red Lights,” starring Sigourney Weaver as a para-psychologist debunking a popular psychic. Spooooky.