Apple is busy ramping up of original programming to try and shake up the streaming world, but no one is quite clear on how they’ll deliver that content. Wall Street thinks there’s a chance that the tech company might scoop up Netflix, but Apple certainly already has their iTunes Store to reach customers. Among the shows in development are Steven Spielberg’s anthology series “Amazing Stories,” a drama about a morning show that will star Reese Witherspoon and Jennifer Aniston, “Are You Sleeping” starring Octavia Spencer, and possibly a space drama produced by J.J. Abrams. Now, they’ve got another project brewing.
Kristen Wiig has signed up to star in a ten-episode comedy series, produced by Witherspoon, and based on Curtis Sittenfeld‘s upcoming short-story collection “You Think It, I’ll Say It.” Created by Colleen McGuinness (“30 Rock“), and will be the showrunner as well, and while it’s not clear yet what the storyline will be, the source material sounds particularly sharp. Here’s the book synopsis:
In ‘The World Has Many Butterflies’, a married woman flirts with a man she meets at parties by playing You think it, I’ll say it, putting into words the bitchy things she guesses he’s thinking about their fellow guests. But she is in for a shock when, in time, she finds out what was really in his mind. ‘The Nominee’ sees Hillary Clinton on the campaign trail, confessing her surprising true feelings about a woman journalist she has sparred with over the years. In ‘Gender Studies’, a visiting academic sleeps with her taxi driver, for what turns out to be all the wrong reasons.
The theme that unites these stories in this dazzling first collection by Curtis Sittenfeld is how even the cleverest people tend to misread others, and how much we all deceive ourselves. Sharp and tender, funny and wise, this collection shows Sittenfeld’s knack for creating real, believable characters that spring off the page, while also skewering contemporary mores with brilliant dry wit.
This is still in early stages, but it’s clear Apple is aiming very high and gathering together as much unique content before they launch whatever service it is they’re cooking up. But the longer they wait, the more catch-up they’ll have to do in a field that’s only growing more cutthroat each day.