It’s official: movie studios think so little about audiences they’re willing to make you spend extra dollars on a semi-fraudulent product.
Louis Leterrier’s “Clash of The Titans” remake starring go-to-guy Sam Worthington, Liam Neeson, Ralph Fiennes and a bunch of Greek mythology monsters, minotaurs, Medusas, Kraken’s etc, was not shot in 3D. Repeat: not shot in 3D.
But Warner Bros. has seen the books, looked at the numbers, assessed the extra costs and offically said, “fuck it, let’s do it.” As discussed WB was recently doing last minute tests to see if they could do the 3D transfer/awesome-ifying in time and have now decided to release the 2D shot film in 3D on April 2, one week after it’s originally scheduled release date (the last “Harry Potter” installments are officially being 3D-ized as well)
Will rubric audiences fall for this ruse? Do they care they’re being visually hosed and not in a good way? Isn’t this like being sold a ’72 pinto with a new paint job? Like being sold tickets to Radiohead, but only Muse ends up onstage in the end? Gip! Or do audiences not really give a shit if their eyes are remotely dazzled? (you’d be surprised, people) Is anyone even listening?!
Will this cause a traffic jam at 3D theaters in late March/early April with Tim Burton’s “Alice In Wonderland” and a potential Oscar bump from “Avatar” if it wins Best Picture? To deal with that influx of patently false 3D films, exhibitors are evidently installing 3D technology at a “holy shit, let’s hurry up and cash in” pace, hoping to increase the number of stereoscopisc screens from 3,000 to close to 4,000 by the end of March. God, and you wanna know just how ghey the 3D craze has gotten? The new “We Are The World” video redone for Haiti relief was shot in 3D and directed by Paul Haggis, no joke.
Watch out for more weaksauce fraudulence (fatulence?) from WB later this year, apart from ‘Deathly Hallows’ being re-upped to 3D, evidently the same will follow suit for “Cats & Dogs: The Revenge of Kitty Galore” (July), and “Guardians of Ga’Hoole” (September). Sounds pretty weeny to us. Btw, here’s a new international trailer, no, not in 3D. [Image borrowed from Movieline, clever stuff]
