Dolly Parton‘s workplace anthem “9 to 5” has been reimagined for the modern-day entrepreneur. Oscar-winning director Damien Chazelle used Parton’s iconic song as inspiration for a Super Bowl commercial centered around website builder Square Space.
Chazelle’s commercial, entitled “5 to 9” celebrates those trying to turn their side hustles into a full-time job. The minute-long television spot follows office workers slogging through the monotony of their 9-5 job. But as soon as the clock strikes 5, they suddenly come to life and dance in the aisle of the office as their projects are displayed on camera. Their world is full of color and joy as they can finally focus on building a website dedicated to their side gig — with Squarespace’s help, of course. With the combination of dance and color, the Super Bowl ad evokes memories of Chazelle’s Oscar-winning musical “La La Land.”
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As Variety reports, Parton didn’t appear in the Super Bowl commercial, but she teamed up with Squarespace to come up with lyrics applicable to this inverted version of her famous song:
“Well you got dreams and you know they matter / Be your own boss, climb your own ladder/Working 5 to 9 / Making something of your own now / And it feels so fine, build a business from your know-how / Gonna move ahead and there’s nothing that you can’t do / When you listen to that little voice inside you.”
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Tony winner choreographer Justin Peck, whose work can be seen in the upcoming “West Side Story,” choreographed the Dolly Parton-themed commercial. While only a portion of the song is featured in the TV spot, Parton recorded a full version of the song that’s available on Spotify.
LISTEN: The Essential Dolly Parton Films [Be Reel Podcast]
Keep an eye out for Chazelle’s commercial at some point on Super Bowl Sunday and good luck getting “5 to 9” out of your head.