Hollywood trends may come and go, but horror? Horror never slumps. While the end-of-year narratives for 2023 may be overshadowed by questions of technology and corporate shenanigans – a word chosen for The Pla...
Every now and then, a film comes along that proves word-of-mouth marketing can be a powerful tool. Even though we are just beginning 2023, we already have an example of a film that has earned so much buzz with...
In 2008, psychologists Jennifer Whitson and Adam Galinsky scared people into seeing things that weren’t there. In a study, they simulated loss of control in one group of participants, then showed their subject...
January is always an interesting time of year for film releases, no longer the dumping ground for Hollywood as each year grows increasingly inundated with new films. This month, in particular, possesses an int...