In a world where every studio and content creator has launched its own streaming platform, it can be hard to stand out from the crowd. This has been the story of Apple TV+ over the past few years. While the streaming neophyte has been quietly gaining ground on its competitors with noteworthy shows like “Mythic Quest,” “For All Mankind,” and “Servant,” it took the cultural phenomenon that is “Ted Lasso” to finally secure an Emmy series win, this time in the Outstanding Comedy Series category.
“Ted Lasso” broke records earlier this year when it was announced that the Apple TV+ series had received 20 nominations at the 73rd Primetime Emmy Awards. In addition to its win as the Outstanding Comedy Series, “Ted Lasso” made good on several of its categories, particularly in the acting categories. Not only did star Jason Sudeikis take home an Outstanding Lead Actor in a Comedy Series win, but he was also joined on the podium by both Hannah Waddingham as Best Supporting Actress and Brett Goldstein as Best Supporting Actor.
Apple TV+ took home its first award as a streaming platform in 2020 when Billy Crudup won the Best Supporting Actor in a Drama Emmy for his work on “The Morning Show.” And while this series award for “Ted Lasso” may be a welcome bit of news for fans of the show, it’s hardly a surprise; “Ted Lasso” was heavily favored by awards oddsmakers, and the gentle comedy about a first-time European soccer coach is probably the biggest single draw for a streaming platform since Netflix debuted “Stranger Things” in 2016.
But winning a series award at the Emmys represents a significant step forward for Apple TV+ as a streaming platform, one that will have ramifications on both the production and audience side going forward. It would seem that Apple is just getting started in the television space. Everyone else has officially been put on notice.