Folks from Boston have an unmistakable accent. It’s an accent that has been lampooned in just about every way in films and TV series over the decades. Well, Hyundai is hoping the accent is able to garner a couple more chuckles in the company’s latest Super Bowl ad that features some of the biggest celebs from the New England city, including Captain America himself, Chris Evans.
You’ve likely heard the Boston accent getting mocked in the line “Pahk my cah in Hahvahd Yahd,” and Hyundai takes the car parking joke even further by introducing the latest feature, “Smart Park,” with Evans joined by ‘SNL’ alum Rachel Dratch, actor-turned-filmmaker John Krasinksi, and Red Sox legend David “Big Papi” Ortiz. As you might expect, the words “pahk” and “cah” are said quite a bit.
Sure, it can be a bit grating, but luckily the ad is only a minute long and just when you’re ready to throw your computer, phone, tablet, or other device through a window if Captain America says “Smaht Pahk” one more time, the commercial mercifully comes to an end. Is it the best Super Bowl ad of all time? Far from it. However, it’s always nice to see celebrities poke fun at themselves (they’re just like us!) while they make tons of cash promoting some billion-dollar company during the world’s largest sporting event.
The Super Bowl airs next Sunday and you’re likely going to find Evans, Krasinski, and Dratch joined by numerous other big names to help promote cars, beers, cologne, insurance, and whatever else is the hot item of 2020.
You can watch the Hyundai “Smaht Pahk” ad below: