Super Bowl commercials regularly utilize A-List stars to get their TV spot noticed. Michelob Ultra Organic Seltzer managed to do so in a pretty amusing way. The latest features Don Cheadle and a host of look-alike fakes.
READ MORE: The 100 Most Anticipated Films Of 2021
The commercial starts brimming with “stars.” With a little help from a Christopher Walken voiceover, the Michelob commercial shows flashes of Serena Williams, Sylvester Stallone, Lucy Liu, Megan Fox, Maluma, and Usher. Each of these stars states in some fashion that they’re looking for a hard seltzer with no carbs, sugar, or gross after taste. But if you take a look closer, none of them are actually the real stars: they’re all look-alikes posing as the real thing.
READ MORE: The 25 Best Films Of 2020
The next star up is Don Cheadle relaxing on a boat. We expect him to deliver a similar line, but suddenly another Don Cheadle swings onto the boat. When given a closer look, we see the original Don Cheadle isn’t the Marvel star at all — he’s just a lookalike played by his brother Colin.
The Michelob Ultra Organic Seltzer commercial revisits the previously shown celebrities and reveals they’re all doppelgangers as well. Even the actor we thought was Christopher Walken was just a talented impressionist. As reported by Today, Cheadle stated that the creative concept is what attracted him to the ad, stating that he dug “the creative concept and the fact that the product is organic.”
The point of the advertisement is to prove that you shouldn’t believe everything you see. In the case of Michelob Ultra Organic Seltzer, you shouldn’t believe that a drink high in calories just because it’s high in taste. The ad just goes to show that COVID-19 restrictions won’t stop the Super Bowl from putting out its typical brand of comedic commercials.