AMC Network Doesn't Want To Join The Streaming Wars

Unlike HBO, Showtime, and other cable networks, AMC has no plans on building a direct-to-consumer streaming option, according to one executive. So, if any fans were hoping to cut the cord, but still have access to their favorite zombie show, “The Walking Dead,” then you’re out of luck, for now.

In an investor’s conference call, reported by The Hollywood Reporter, AMC Networks CFO Sean Sullivan was asked whether or not the network was exploring the option of offering its content without a cable subscription. “No, that’s not something we’re contemplating,” said Sullivan.

As streaming services like Netflix, Amazon Prime Video, and HBO Go gain popularity, there’s a trend where TV viewers are ditching their cable subscriptions in favor of a more “a la carte” option. Apparently, AMC doesn’t see this as a concern, and wants to stick to what’s been working for them – aligning with cable providers.

“I don’t think it’s an eventuality, as I sit here today. If you’re asking if I’m going to offer an AMC linear viewing experience direct-to-consumer, that’s not something we’re looking to do,” continued Sullivan.

As a true businessman often does, Sullivan steered the conversation back to what AMC is currently offering, AMC Premiere. For those that aren’t aware, and I’d have to include myself in this group, AMC Premiere is a subscription service that charges $4.99 a month for ad-free access to AMC programming and extras.

If you’re thinking, “But wait, isn’t that exactly what Sullivan said they wouldn’t offer?” then you’re slightly mistaken. You see, AMC Premiere is an add-on to your current cable subscription. The subscription fee of $4.99 is added to your cable bill, and you’re given a special On Demand AMC service with ad-free programming. Basically, for an extra fee, you can make AMC the same thing as HBO or Showtime.

“Why not come up with a better consumer viewing, ad-free option for the passionate viewer, and AMC Premiere is a perfect vessel to do that,” Sullivan said.

Does AMC Premiere address the cable-cutting trend? No. That’s the problem, and something that Sullivan is purposely avoiding. At this point, AMC isn’t in the position to launch their own streaming service a la CBS or HBO. They have to play nice with cable providers because they always run the risk of being excluded. Even though the idea that a cable company would pass up on a network offering “The Walking Dead” is pretty silly.

Until the day AMC joins the streaming wars, fans of shows like “The Walking Dead” are going to need that cable box to stay current on the series.