You may not have gotten the memo yet but Ben Kweller is the sweetest & most adorable guy in indie rock. His song “The Rules” is featured in the trailers and on the soundtrack for “Choke” and the movie folks have created a “Choke” filled music video to accompany the track.
“The Rules” was a foot-stomper that should have been. It was originally released on Kweller’s 2004 album On My Way but never seemed to get the traction it needed. It’s a song that’s a bit out of character for Kweller – more of an aggressive sound when he usually goes for a soft sweetness. It is fairly interesting, in terms of music placement, for “Choke” and works really well with the footage they’ve placed in this video from the staged rape scene.