Love them or hate them, the Minions are cultural icons at this point. After three “Despicable Me” films and a solo “Minions” feature, the little yellow creatures are not going anywhere any time soon. And since every film to feature them has been a hit, there’s little question why Universal is going back to the well one more time for “Minions: The Rise of Gru.”

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Thanks to the Super Bowl, fans of the adorable (annoying) characters got their first taste of the sequel to 2015’s “Minions,” as we finally get to see just how they came to work for Gru, voiced by Steve Carell. Outside of that, not much is known about the sequel. Well, except for the fact that the film will no doubt feature the yellow creatures doing all sorts of hilarious (annoying) things while chattering in their cute (annoying) voices. Yeah, let’s be honest, you know what you’re getting with a “Minions” movie.

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As for the financial impact of a new “Minions” film, Universal is hoping that ‘Rise of Gru’ can be the third straight film in the franchise to reach $1 billion at the box office. 2015’s “Minions” (which followed the first two “Despicable Me” films) became the first in the series to reach that milestone on its way to $1.16 billion worldwide. That was followed by “Despicable Me 3,” which earned slightly less at $1.035 billion.

Co-director of both “Minions” and “Despicable Me 3,” Kyle Balda, returns to helm the new animated adventure. However, this time, he’s joined by Brad Ableson, who will co-direct alongside Balda.

“Minions: The Rise of Gru” will arrive in theaters on July 3.

You can catch all the new trailers from the 2020 Super Bowl here.