The Super Bowl spots that resonant are the ones that stand out from the pack. There will be a lot of razzle dazzle during the commercial breaks on Sunday, but Hulu is hoping to get some attention by creeping you out.

The streaming service has released their game day spot for “Castle Rock” early, and it’ll send a shiver up your spine. The collaboration between Stephen King and J.J. Abrams is very promising, dropping viewers right into the author’s twisted, titular world. Even within thirty seconds, there are Easter Eggs galore — “The Shawshank Redemption,” “Carrie” star Sissy Spacek, “It” star Bill Skarsgard — and we’re just happy to see actors Andre Holland, Melanie Lynskey, Scott Glenn and Jane Levy as part of the ensemble.

“Castle Rock” debuts this summer on Hulu.