It seems director Jon M. Chu has two operating modes: dance/music (“Step Up 2: The Streets,” “Step Up 3D,” “Justin Bieber: Never Say Never,” “Justin Bieber: Believe“) or action (“G.I. Joe: Retaliation“). And after making thing explodes for Hasbro, he’s turning his attention to another one of their properties and bringing it to the big screen.
Today, the director announced he’s teaming up with Jason Blum (“Paranormal Activity“) to bring a live action, modern take of “Jem And The Holograms” to the big screen. Yes, the very shortlived ’80s cartoon is now being geared up to sell more toys and ride the nostalgia train. But perhaps more curious is that the team behind the film have hit social media already and are encouraging fans to share with them their passion for the movie, as well opening up casting to anybody and everyone. If you can sing, dance and act, you’ve got a shot. As the dudes say: “We’re not asking for your money we are asking for your creativity.”
Anyway, there’s already an official website for this thing, in what looks like a tweak on crowd-sourced movies. And Blum is certainly an expert at cranking out movies on a dime. Watch the official announcement below along with the opening credits of the original show.