MoviePass Signs Deal With Mark Cuban's Landmark Theatres And Lowers Subscription Fee

MoviePass CEO Mitch Lowe has never been shy about talking about the movie ticket-purchasing service’s long-term plans. First, MoviePass wants to sign up enough people to have a large customer base, which allows for larger data collection and a bigger bargaining chip for part two. And that second part of their plan is to strike deals with theater chains for discounted tickets and a cut of concessions. In regards to that last segment of the plan, it looks like MoviePass just made a big step forward.

It was just announced that MoviePass signed a deal with Landmark Theatres for a partnership that will change the way subscribers order tickets from the theater chain. Due to the deal being made, MoviePass subscribers will get a variety of features and benefits for use at Landmark, including e-ticketing, advanced screening reservations, and in-app seat selection.

READ MORE: MoviePass CEO Talks Love Of Theaters And The Future Of The Film Industry

In-app seat selection is a big deal for subscribers, who regularly use MoviePass. Previously, if you wanted to use your MoviePass, you had to wait until you were at the theater to purchase and choose seats. If you go to a Landmark theater, then you can order tickets and choose your seat in the MoviePass app.

“We are excited to offer MoviePass customers access to our Landmark Theatres,” said Mark Cuban, co-owner of Landmark Theatres. “There is no better place to watch a movie than Landmark and now MoviePass customers will be able to enjoy all of our theatres.”

“Our relationship with Landmark represents another milestone achievement in our journey to enhancing the current movie theater ecosystem,” said Bernadette McCabe, Senior Vice President of Exhibitor Relations & Business Strategy at MoviePass. “It’s another step towards educating exhibitors on how we can work together in a mutually beneficial way to create a valuable and cost-effective experience for moviegoers.”

Even though Landmark only operates 53 theatres nationwide, this is still a big deal for MoviePass, which is desperate to partner with theater chains. While the big names, like AMC and Regal, are still holding out from partnering, smaller chains might see this Landmark deal as a precedent for their own agreement.

This announcement comes on the heels of MoviePass’ latest attempt to attract more subscribers (feeding into the first part of the plan, as mentioned above). Just recently, they announced a deal where the MoviePass subscription fee is now only $6.95 per month, down from $9.95, for new customers. This “limited time” offer is an attempt to add to the user base that already accounts for over 2 million members.

If all goes to Mitch Lowe’s plan, this could mark the beginning of some very interesting MoviePass news in 2018.