There’s something inherently slippery about the mythology of the American West—the way it’s been exported, reshaped, and reinterpreted across decades and continents. Italian filmmakers have long had a particular fascination with that mythology, and Alessio Rigo de Righi and Matteo Zoppis lean directly into that lineage with “Heads Or Tails,” a Cannes-premiered anti-Western that bends folklore, romance, and revisionist history into something stranger.
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Samuel Goldwyn Films has unveiled the first trailer for the film, which premiered in the Un Certain Regard section at Cannes and is now riding into U.S. theaters and digital on April 10.
At the center of the story is Rosa (Nadia Tereszkiewicz), who, after a deadly rodeo and a stolen kiss, flees across the Italian wilderness with her cowboy lover (Alessandro Borghi). On their trail is none other than Buffalo Bill, played by John C. Reilly, recast here not just as a historical figure but as a myth in pursuit of his own legend.
That framing—Buffalo Bill chasing the very myths he helped create—gives the film its conceptual hook. The trailer leans into that idea with a tone that feels at once classical and off-kilter, blending dusty frontier imagery with a heightened, almost dreamlike sensibility. It’s less interested in clean genre beats than in interrogating how those beats were constructed in the first place.
Reilly, in particular, appears to operate on a different frequency than a standard Western antagonist. His Buffalo Bill isn’t simply a pursuer; he’s a performer, a curator of his own mythology, chasing something that may or may not still exist. That tension—between history, performance, and invention—appears to sit at the heart of the film.
The supporting cast includes Peter Lanzani, Mirko Artuso, Gabrielle Silli, and Gianni Garko, further grounding the film in a mix of European talent and genre legacy.
For de Righi and Zoppis, whose earlier work has flirted with hybrid storytelling and historical reinterpretation, “Heads Or Tails” looks like a natural extension—only scaled up and filtered through the iconography of the Western. But rather than imitate the genre, the film appears to fracture it, reframing its familiar figures as unstable, half-invented constructs.
Samuel Goldwyn Films releases “Heads Or Tails” in theaters and on digital April 10. Watch the trailer below.
