Fox Searchlight, the folks behind “The Darjeeling Limited,” are using a lot of aggressive tactics this year to promote their films.
‘Darjeeling’ was everywhere (though Wes films sort of market themselves) and now for “Juno,” the upcoming black preggers comedy by Jason Reitman (“Thank You For Smoking”) which stars Ellen Page and Michael Cera, Fox Searchlight is offering up a shitload of free screenings in hopes that the word of mouth campaign takes off with the younger audiences this film is courting (don’t even bother if you’re in New York, they’re all already full).
The film got an incredibly positive reception at this year’s Toronto Film Festival, so with that in mind the film studio has bumped up the movie’s release from December 15 to December 5 (it also stars Jason Bateman and Jennifer Garner).
The soundtrack CD details aren’t quite solidified, but we posted all the music used in ‘Juno’ earlier this summer which includes lots of songs from Moldy Peaches singer Kimya Dawson and tracks by the Kinks, the Velvet Underground (a self-titled 3rd album B-side), Buddy Holly, Cat Power, Hole, Belle & Sebastian and Sonic Youth.
Update: You wouldn’t think this film have Oscar hopes, but there’s a contingent of people dying for there to be an indie “Little Miss Sunshine” this year. You wouldn’t think that would matter, but “Juno” just won the top prize at the Rome Film Festival. The Oscar plot thickens. Consider this film having early buzz.
‘Juno’ trailer