![‘Bleu De Chanel’ Short: Jacob Elordi Stars In Alfonso Cuarón’s First Chanel Action Film [Watch]](https://cdn.theplaylist.net/wp-content/uploads/2026/05/29150027/Chanel-Jacob-Elordi-Cuaron.jpg "‘Bleu De Chanel’ Short: Jacob Elordi Stars In Alfonso Cuarón’s First Chanel Action Film [Watch]")
Jacob Elordi has moved from “Euphoria,” “Saltburn,” and “Frankenstein” into the world of Chanel, starring in the new “Bleu de Chanel L’Exclusif” campaign film “The Chase,” directed by Alfonso Cuarón. The short marks Chanel’s first action-film-style fragrance campaign and positions Elordi as the new face of the Bleu de Chanel line.
The collaboration also extends a tradition that has increasingly blurred the line between luxury advertising and auteur filmmaking. Bleu de Chanel campaigns have previously enlisted filmmakers such as Martin Scorsese, James Gray, and Steve McQueen, with Timothée Chalamet serving as the fragrance’s most recent ambassador before Elordi took over this year.
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That cinematic lineage was part of the attraction for Elordi.
“For me, Bleu de Chanel and the brand have such strong ties to cinema,” Elordi told Esquire this week. “And I was a fan of the work that Timothée Chalamet and Martin Scorsese had done on the previous campaign. So it was just an honor to be asked and be a part of it.”
The actor’s recent career has increasingly put him in the company of heavyweight filmmakers, including Sofia Coppola, Emerald Fennell, and Guillermo del Toro. Cuarón represented another opportunity to work with a director whose films helped shape his own moviegoing experience.
“I was really excited to work with him so soon after working with Guillermo del Toro,” Elordi said. “You almost can’t mention one’s work without the other. I’d heard so many stories about him—the meticulous nature with which he makes his films. And I’ve seen all his work. I’ll never forget ‘Prisoner of Azkaban,’ which was one of the first Alfonso Cuarón films that I was familiar with. He’s a cinema legend.”
While Bleu de Chanel L’Exclusif arrives as a deeper, more concentrated variation of the fragrance, Cuarón’s approach to the campaign appears to have been driven less by perfume advertising than genre filmmaking.
“The entire strength of the story relied on the precision of body language,” Elordi told Schön! Magazine. “Alfonso and I were both keen to explore a world centered around action. It was his idea to approach the campaign like a spy film.”
That description has already fueled inevitable comparisons to another famous, well-dressed spy. Neither Elordi nor Chanel mentions James Bond, but the combination of a rising movie star, a prestige filmmaker, and a campaign built around action and espionage imagery has only intensified the ongoing speculation that Elordi could someday find himself in the conversation for 007.
The experience also gave the actor a greater appreciation for the craftsmanship behind action cinema.
“Action is an incredibly difficult tango that takes a lot of planning and effort,” Elordi said. “I definitely got an insight into the process of an action film and probably developed a lot more respect for some of the sequences that I’ve seen in movies, now having done a small version of one.”
Whether or not Bond ever enters the picture, Chanel has accomplished something few luxury campaigns manage: turning a fragrance launch into a conversation about filmmakers, movie stars, and cinema itself. For a brand that has spent years cultivating that identity, “The Chase” feels like a natural next step. Watch the short below.
Rodrigo Perez is the founder and editor-in-chief of The Playlist, which he launched in 2008. He has worked in entertainment journalism since 2000, including at MTV, and has written for SPIN, IndieWire, Pitchfork, Complex, Magnet, and various music, film, and entertainment publications over the past two decades.
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