Feature filmmaking does not always pay the bills, and sometimes that detour produces a curious little side road worth noting. Brady Corbet, fresh off the Oscar-nominated “The Brutalist,” has teamed back up with Robert Pattinson for 1664 Blanc’s new global campaign, “Unquestionably Good Taste,” a Paris-set short that turns taste, style, and self-serious aesthetics into a sly little comic battleground. Cinematographer Lol Crawley, one of Corbet’s key collaborators, shot the spot.
READ MORE: ‘The Brutalist’: It’s A “Hard Job,” But Brady Corbet Never Gives Up [Interview]
The setup is simple and faintly ridiculous in the right way. Pattinson plays three sharply opposed personas—a modern minimalist, an avant-garde artist, and an eccentric older dandy—each utterly convinced he alone has mastered the idea of good taste. The whole thing unfolds in a Paris apartment, with opinions colliding over art, music, interiors, and identity until the campaign’s punchline arrives, with a bottle of 1664 at its center.
That mix of hauteur and self-aware silliness clearly appealed to Pattinson. In 1664’s launch materials, he said, “Taste is such a personal thing—everyone thinks they’ve cracked it,” framing the short as a playful argument about how subjective all of this really is. In a separate interview with AnOther, he also said the job appealed to him because of the chance to play multiple characters with entirely different identities and points of view.
There is also a real creative throughline here beyond the brand work. Corbet and Pattinson go back to “The Childhood of a Leader,” Corbet’s feature directorial debut, and Pattinson told AnOther he has known the filmmaker since he was about 15. So while this is, yes, a beer commercial, it is also another small extension of a long-running collaboration—one now folded into 1664’s broader push to turn “good taste” into a cultural talking point and global brand platform.
The campaign is not stopping with one short, either. Carlsberg says “Unquestionably Good Taste” is built as a long-term 1664 platform and is rolling out across TV, digital, social, and out-of-home advertising, backed by brand research arguing that most people believe they have good taste even if almost nobody agrees on what that actually means. Pattinson, meanwhile, heads into a packed stretch that includes Kristoffer Borgli’s “The Drama” and Christopher Nolan’s “The Odyssey,” which gives this glossy little Corbet reunion the feel of a stylish pit stop before the next run of bigger movies.
Rodrigo Perez is the founder and editor-in-chief of The Playlist, which he launched in 2008. He has worked in entertainment journalism since 2000, including at MTV, and has written for SPIN, IndieWire, Pitchfork, Complex, Magnet, and various music, film, and entertainment publications over the past two decades.
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