Wes Anderson Directs Brad Pitt In French Fetishized Cellphone Ad

Wes Anderson reveals more of his all-things French fetish in this commercial for Japanese cellphone company Softbank Mobile starring Brad Pitt. The clips is inspired by Jacques Tati’s whimsical 1953 classic, “Mr. Hulot’s Holiday” and the song is (of course) France Gall’s “Poupée de cire poupée de son,” which was written by Serge Gainsbourg (c’mon Wes, this is her greatest hit, dig a little harder). The Arcade Fire started covering this song earlier this year too. Wes has always loved the French, but his obsession seemed to grow in certain years, especially when he puzzlingly ended a film about India (“The Darjeeling Limited”) with a French song (Joe Dassin’s “Les Champs-Elysées,” incidentally he was the son of famous blacklisted American filmmaker turned French expat Jules Dassin).

Via Defamer