This should be self-explanatory for anyone following this movie. To those that don’t find that obvious, according to the Be Kind Rewind site, Sweding “is re-making something from scratch using whatever you can get your hands on,” and describes the practice of re-creating something from scratch using commonly available, everyday materials and technology – exactly what the characters in Michel Gondry’s new “Be Kind Rewind” film do when they accidentally erase an entire video store and then have to re-create them all from scratch using cheap actors, cheap film equipment and well, cheap everything.
The “Be Kind Rewind” soundtrack CD came out last week on January 22. The film, which just premiered at Sundance, hits theaters February 22.
Watch: Michel Gondry’s Sweded “Be Kind Rewind” Trailer
Compare: Original “Be Kind Rewind” trailer
Rodrigo Perez is the founder and editor-in-chief of The Playlist, which he launched in 2008. He has worked in entertainment journalism since 2000, including at MTV, and has written for SPIN, IndieWire, Pitchfork, Complex, Magnet, and various music, film, and entertainment publications over the past two decades.
- Rodrigo Perez
- Rodrigo Perez
- Rodrigo Perez
- Rodrigo Perez
- Rodrigo Perez
- Rodrigo Perez
- Rodrigo Perez
- Rodrigo Perez
- Rodrigo Perez
- Rodrigo Perez
