David Lynch, Gaspar Noe, Harmony Korine, Sean Lennon, Cat Power & Many More Contribute To Trippy Vodka Ad 'OneDreamRush' Shorts Flick

Below is the trippy trailer for “OneDreamRush,” brought to our attention by Twitch Film (via Aint It Cool).

“OneDreamRush” is a series of 42 films by 42 different directors, each lasting 42 seconds and based on a dream the directors’ had. (It’s sponsored by a New Zealand vodka company called 42 Below which was recently purchased by Bermuda-based Bacardi. Drink up, wooo!)

Even though the project has just begun, when all is said and done it will boast an impressive lineup of talent, including directors Mike Figgis, David Lynch, Gaspar Noe, Harmony Korine, Leos Carax, Niki Caro (“Whale Rider”), Carlos Reygadas (“Silent Light”), Abel Ferrara, Larry Clark, Kenneth Anger, and Sergei Bodrov (“Mongol”). Also included in the all-star directors list are musicians Sean Lennon and Chan “Cat Power” Marshall, actresses Asia Argento and Rinko Kikuchi, actor James Franco and comic book super-genius Grant Morrison. There are also a bunch of people involved that we could really give a shit about (sorry, Lola Schnabel).

While these kind of high concept ideas often fall very short of their proposed awesomeness, this does sound pretty intriguing, and this hypnotic trailer has us, well, curious (it has bad, new-age psychedelia possibilities which are certainly worrisome).

The last time something like this was attempted and it was actually successful was probably those BMW Short Films, overseen by David Fincher and the Scott Brothers and directed by John Frankenheimer, John Woo, Alejandro González Iñárritu, Wong Kar-Wai, Guy Ritchie and others. (At lease those were actually short films with a little wiggle room and not brief, seizure-length snippets that OneDreamRush seems to be; links to BMW shorts provided above) Nissan and Sea-Doo tried similar campaigns, without much success (but hey, directors got paid). Visit the official site for more details and updates. Note this trailer is four friggin’ minutes long! – Drew Taylor