The film currently has a 52% rating over at Metatcritic and it appears that producers for the film screened the movie at the last possible minute for reviewers so any negative counter-hype would hit last minute. The trained seal online fans blogosphere has gone wild for this thing, blindly dickriding it hard in eager anticipation of a “kick-ass” experience.
Even the L.A. Times is complicit, incredulously calling their annoyingly ubiquitous hide-n’-seek viral campaign, “subtle” and “under the radar.”
Slate says, “despite a first reel entirely devoted to establishing characters, Cloverfield is basically a line-’em-up, pick-’em-off horror movie that’s effective without being either viscerally frightening or emotionally moving.”
Rodrigo Perez is the founder and editor-in-chief of The Playlist, which he launched in 2008. He has worked in entertainment journalism since 2000, including at MTV, and has written for SPIN, IndieWire, Pitchfork, Complex, Magnet, and various music, film, and entertainment publications over the past two decades.
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